4. Focus Your Content


Now that you’ve planned out your content and you’ve started building it up in the Thrive content management system, you can start to think about ‘who sees what’.

By default, any of the content you add will be visible to everyone in your organisation. However, you can give your users a more streamlined experience by using content segmentation.

This works by creating user groups, and then using the CMS to choose which user groups you want to be able to see that content. This allows you to create entire sections of your app that are visible only to specific people.

For example, if there’s information that you want to be visible only to managers, or to a specific department, you can achieve this using user groups.

All Signal. No Noise.

It’s not always about ‘hiding’ information that you don’t want others to see though. Using content segmentation intelligently has big impacts on perception of your app, especially if you’re in a large organisation. There will be plenty of content in your app that, while you don’t mind everyone seeing it, it’s maybe only relevant to subsets of your staff – so why not just segment it so that only they see it?

If you’re an employee and you’re opening each section of the app to be presented with stuff that’s just not relevant to you or your job, and you’re scrolling past quite a few items to find something relevant to you, it gets a bit tiresome. However, if you open the app and the vast majority of what you see is actually something that applies to you, then you’re more likely to want to keep coming back to the app, and to engage with the content you’re reading via the social features.

If you’re adding content to your app that’s only relevant to your employees in Scotland, why not create a user group for your Scottish employees and segment that content so that they’re the only ones who see it?

Segmenting in this way to streamline the content for end-users rather than just using it to hide ‘super secret stuff’, is all about user perception.

Ideally, you’d love to be able to communicate with people individually. In the absence of that, one of the great things about your app is its ability to at least dive a little bit deeper so you can communicate directly with the people that a piece of information relates to, rather than scatter-gunning and hoping that the relevant people see it.

Employees are often overloaded with emails, meetings, targets, and if they perceive this app as another thing that’s overloading them with information, they simply won’t use it.

Your app can be a nice set of noise-cancelling earphones for your staff – not a megaphone!

Check out the link below for more info on how to segment your content using the Thrive CMS:

Segment Content